Rice bran oil has recently become a highly sought-after cooking oil due to its premium quality and easy availability in stores selling groceries. It started with a shortage of edible oils due to disruptions in the global supply. India, being the largest importer of vegetable oils in the world, had to seek an alternative to overcome this shortage.
Rice bran, a by-product of rice mills, has traditionally been used to feed poultry and cattle. However, oil mills have begun extracting oil from the husk, which has become popular among health-conscious consumers.
The Rise in Demand for Rice Bran Oil in India
Recently, Indonesia restricted the export of palm oil. Additionally, there were disruptions in shipments of sunflower oil from Ukraine. With the plunge in the import of sunflower oil from Ukraine, consumers began replacing this oil with rice bran oil. Products like Saffola Tasty oil started gaining popularity over other edible oils.
Generally, rice bran oil comes with a 25% premium (approximately) over other edible oils. However, in recent times, it has become less expensive than most imported vegetable oils. This affordability has attracted the masses to purchase this oil while buying groceries for their households.
Increased Application in the Food Industry
Using rice bran oil for cooking food has been linked to improvement in heart health and maintaining healthy cholesterol levels. Additionally, it contains gamma-oryzanol, Vitamin E and other components to prevent cardiac disease and reduce the body’s cholesterol content. High-quality rice bran oils, such as Saffola Tasty oil, include these health benefits.
New products are also being launched by companies with added vitamins and nutrients. Today, you can find rice bran oils with added nutrients and vitamins when shopping for groceries online and offline.
Growth in Consumers
Consumers, while looking for cooking oil among other groceries, find that rice bran oil is both healthy and versatile. They are becoming more aware of healthy oils. Rice bran oil contains essential nutrients like oryzanol and Vitamin E. This makes the oil suitable for those looking to lower cholesterol levels and prevent chronic ailments.
Moreover, since it does not impart any flavour to the food, it is used to cook various dishes. Premium rice bran oils, such as Saffola Tasty oil, offer health benefits and culinary diversity.
Effect of Rice Bran Oil’s Growing Demand on Market Trends and Production
Rice mills no longer consider rice bran a by-product. It has become a star product due to higher demand. Further, the vegetable oil shortage is also encouraging oil mills to produce rice bran oil.
The rising demand for rice bran oil has led companies such as Emami and Adani Wilmar to launch their own brands. You can find different rice bran oil brands when you shop for groceries in stores or online. Opting for premium rice bran oil, like Saffola Tasty oil, will offer you the health benefits associated with this oil.
To Conclude
The next time you look for household groceries, keep an eye out for your cooking oil. The long shelf life, better quality, neutral taste and presence of nutrients make rice bran oil a favourite.
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